As Social Commerce Manager, working both 4 months in Singapore and 4 months at distance, I was responsible for all communication and launching of the emerging sexual wellbeing brand Smile Makers Collection on the Scandinavian Market. A much challenging product, by implementing a clear strategy and brand message I planned and executed several successful campaigns. By using data and analytics I could develop, improve and create attraction around the brand. I also had some aesthetic tasks such as curating the social media content and doing several graphic design missions. As well as designing the new product category of t-shirts and totebags that are being used by thousands of women around the world.
In 8 months I built Sweden to the second largest market, just neck to neck with Taiwan. And under my management the brand's Instagram following is up 60% and growing at 15% per month.